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Strategic Marketing Management (RLE Marketing) (Routledge Library Editions: Marketing) Building Construction • ISBN: 8129201997

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• ISBN: 8129201997

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Strategic Marketing Management (RLE Marketing) (Routledge Library Editions: Marketing) Building Construction • ISBN: 8129201997Author: Foxall, GordonBrand: Taylor & Francis LtdEdition: 1Binding: PaperbackNumber of Pages: 290Release Date: 26 11 2015EAN: 9781138982970Package Dimensions: 9. 2 x 6. 1 x 0. 7 inchesLanguages: English Details: Marketing Management explores marketing management within the broader context of corporate policy making, strategic planning, and the effective implementation and control of business plans. The book highlights the information requirements of

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