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Marketing for Entrepreneurs (The Entrepreneurship Series) the Dictionary and Thesaurus Texts"Marketing for Entrepreneurs" Provides an Overview of the Marketing Process for the Owner Manager of a Small Business. the Title Guides the Reader Through the Process of Developing a Marketing Plan, and Includes Chapters on Identifying, Collecting, Analysing and Using Information Through Market Research; Pinpointing the Target Market and Deciding on Mass Marketing or Market Segmentation; Product Decisions Such As the Product Service Mix, Branding,