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“The Twilight of Cowards”
logo and editorial design has been included in many international exhibitions and biennials
The poster was commissioned by Billecart 10 years after the original billboard poster for display in bars and cafes
A fabulous aperitif in its day
John Hopps & Sons (Italian) Year:1923 “The Twilight of Cowards”Its hard to believe that this Italian beverage advertisement is over 100 years old, such is the classic nature of the illustration by Mario Bazzi a style that companies of today attempt to emulate. The drink is Marsala, founded in the Sicilian town of Mazara del Vallo back in the late 1800s. A wonderful, impactful poster!
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