This was expected since there was one fewer MTG set released in Q2 this year compared to 2022 but each of the three sets released in Q2 this year earned, on average, more than each of the four sets in the same time window during 2022 : Source : Hasbro Second Quarter Earnings Call Also, according to the same Q2 2023 earnings report, The newest Universes Beyond set, The Lord of the Rings: Tales of Middle-earth , was the second biggest launch sell-in ever and is tracking to be the biggest selling MAGIC set of all time
The Ruby/Emerald deck made it this high because of how effective it can be in formats limited to Starter Decks
Having access to your best spell whenever you want it, and getting a body as well, allows you to close out the game incidentally, as a side-effect of cementing your control over the game
Part of a growing global trend According to the business owner, the theft reflects a larger, ongoing issue impacting collectible shops both across the country and overseas