mac duggal cocktail dress and Party Dresses The delicate shoulder ruffles and v Mac Duggal 21045 Tweed Cocktail

How the brand behind #TheDress monetised viral success Whether you thought it was blue and black or white and gold, one certainty was that #TheDress received a lot of global attention, so how does a brand capitalise on unexpected social media fame

These dresses take inspiration from bohemian icons like Stevie Nicks and incorporate features such as bell sleeves, open backs, and flowing skirts

Its asymmetrical neckline and long sleeves create an elegant and sophisticated contrast, while the delicate beaded embroidery adds a spectacular sparkle

The metallic gold fabric shimmers beautifully, while hand-applied sequins trace elegant vertical lines across the silhouette