Monetizing Innovation: How Smart Companies Design the Product Around the Price by Madhavan Ramanujam, Georg Tacke Book Cover Type:Paperback HBR's 10 Must Reads on

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Monetizing Innovation: How Smart Companies Design the Product Around the Price by Madhavan Ramanujam, Georg Tacke Book Cover Type:Paperback HBR's 10 Must Reads onPremium Off White Cream Pages Stitched Binding Matte Cover Local Premium Copy Language English Dimensions 5. 5 x 8. 26 inches Pages Amount 318 Summary The book argues that a high failure rate for new products (around 72% miss their financial targets) is a result of companies obsessing over innovation and design without first understanding what customers truly value and are willing to pay for. The authors, drawing on their extensive experience as